© Instagram/Matilda DeGerve
Simplicity is essential in our lives, and it all starts with psychological simplicity, which will help us simplify our way of thinking. “Less is more” has become a profound life philosophy in the Nordic countries: from using fewer beauty products to having a very special relationship with nature that allows them to disconnect and reconnect. The goal is to simplify the routine in the pursuit of luxury. Vogue chatted it all up with Ellen af Petersens, co-founder of Swedish beauty brand Colekt, to help us embrace this Scandinavian simplicity and discover the essence of minimalism. “Swedish philosophy and culture have a famous interpretation of minimalism and minimalism,” says the brand’s creative director, which perfectly embodies the essence of Swedish “less is more” in all its editions.
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