Perhaps a few days ago her huge acquisition Activision Blizzard From Microsoft to me Obtained approval from another countryBut the huge deal has now hit a major snag. Specifically, the Competition and Markets Authority (CMA) has blocked the merger of the two companies, in connection with the first phase of approval. This means that the deal will be subject to scrutiny as part of the second phase, during which it will be investigated by another committee.
The British authority detailed its concerns about the acquisition, noting that if Microsoft actually acquired Activision Blizzard, it could harm PlayStation, but also subscription services, depriving them of content. At the same time, the organization is also concerned that Microsoft may use Activision Blizzard, along with its other services, to outsmart rivals such as Google, Amazon and Nvidia in game streaming.
Microsoft’s response:
Immediately after the CMA announcement, Microsoft issued strong statements, emphasizing that The authority simply embraces Sony’s complaints. Below you can find her argument in detail, according to the document presented to the public by journalist Tom Warren.
Here’s Microsoft trying to make it look bad on Xbox and games 🙃:
• “last place on console”
• “Seventh place in the computer”
• “There is no place in the distribution of mobile games”The CMA believes Microsoft has an edge in cloud gaming with Windows + Azure. Microsoft says: No 🧵 2/3 pic.twitter.com/lQXB1h96Ag
Tom Warren October 12 2022
In fact, the company has once again targeted Sony, and made statements to GamesIndustry.biz as well. There, a representative of the company specifically mentioned:
The claim that the market leader, with apparent and lasting power, could be blocked by the third largest provider as a result of losing access to a single address is untenable.
In short, Sony is not prone to a hypothetical exclusion strategy, and the decision to refer erroneously relies on Sony’s assertive statements, which greatly exaggerate the importance of Call of Duty and fail to take into account Sony’s apparent ability to respond and compete.
While Sony may not welcome the increased competition, it has the ability to adapt and compete. Players will eventually benefit from this increased competition and choice.
One way or another, the situation is complicated for Microsoft, which faces similar obstacles from the US Federal Trade Commission and the European Union.
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