Proposed merge of Microsoft Which Activision Blizzard It has remained one of the most controversial topics in the gaming industry since it was announced in January 2022. The deal, valued at $69 billion, is expected to give Microsoft control of some incredibly popular franchises, such as Call of Duty, Overwatch and World of War. Warcraft and Candy Crush. One of the biggest obstacles to the deal was the UK’s Capital Markets Authority, which initially maintained a very hard line, arguing that Microsoft’s move would hurt competition.
However, as we’ve informed you, the UK has recently officially changed its stance, dropping all its concerns about the console market and focusing exclusively on the emerging cloud gaming market. Apparently, this caused a strong reaction from Sony, who criticized the regulator for “unprecedented and absurd” position change. Sony accused the CMA of ignoring “facts”that its area is full “mistakes” And it is based on “speculation”.
In fact, Sony points out that gamers are “Committed consumers with high expectations”, citing a list of clues going back to forum posts dating back a decade. So, he notes, if Microsoft buys Activision and starts releasing problematic versions of Call of Duty on PlayStation, it could hinder its ability to beat Digital Foundry benchmarks. Its strong reactions concluded that the deal could cause irreparable damage and that PlayStation could never recover.
included The official document provided by Sony Features writes:
Any deterioration in price, performance or game quality on PlayStation or any delay in launch could quickly damage SIE’s reputation and lead to loss of participation and players. As SIE CEO Jim Ryan explained to CMA during the hearing, if PlayStation receives a degraded version of Call of Duty, it will do “serious damage to our reputation. And our players will leave in droves.” Our platform and online phenomena will only exacerbate the problem, our business will never recover.
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