November 23, 2024

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Twitch cuts ‘gold’ deals with big streamers

Twitch cuts ‘gold’ deals with big streamers

Recently his opponent Twitch With the kick It’s getting to the point where the most popular platform is losing some of its most popular streamers. Let’s remember that some famous names like xQcthe Amoranth And S Nickmerx Among others they moved to kick.

Although it is trying to repair its relationships with creators by opening up the platform, as it now allows simulcasting on other competing platforms, it appears to be backing down in another battle against Kick.

Twitch basically announced it Stops “golden” contracts with large banners In the midst of his feud with Kick. In an interview with Bloomberg, Twitch CEO, Dan Clancy He stated that the platform will now avoid closing such large deals after all these years Offered 7 numbers and 8 numbers contracts. “It’s created this bidding war, and I don’t think this is a viable business.” He said on the sidelines of TwitchCon 2023.

The same report suggests that YouTube will also move away from this strategy by hiring big talent as it did with it Ludwig. KICK, on ​​the other hand, seems almost brave because he signed them recently Nickmerx And the rapper Taiga on the platform but apparently refused to “shut it down.” Dr. Disrespectful

The famous and notorious streamer was said to be asking for $50 million, Kik thought that was too expensive and the negotiations fell through.

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