For example, a knowledgeable buyer might look at the “3” on a Ryzen 5 7530U and see that it uses an older CPU core based on the Zen 3 architecture. But a less knowledgeable buyer might look at the “7000” part and assume the chip is newer and better. Much better than the 2021 Ryzen 5600U, when in reality the two are essentially identical.
Intel spoke out against this naming scheme in a slide from the presentation — which has now been deleted, but was “rescued” by VideoCardzAMD is accused of deliberately confusing the consumer public by using old processor architectures in supposedly “new” chipsets.
The slide in the presentation, called “Key Facts,” specifically addresses the Ryzen 7020 series, which was released in late 2022 and mid-2023, but uses Zen 2-based CPU cores dating back to mid-2019. Intel claims, inaccurately, that the 13th Gen Core i5-1335U chip can perform much better than the Ryzen 5 7520U, despite both being marketed as recent versions.
Of course, as many are wondering, Intel’s “inconvenience” may be a pretense because it regularly uses a similar method to “refresh” its processor lines like the i5-1335U.
Intel is right on board with the company’s latest CPU architecture, codenamed Raptor Lake (next-gen Meteor Lake is just around the corner, but not here yet). What Intel failed to mention is that in most cases, Raptor Lake is just a new name for the Alder Lake architecture used in 12th generation processors. The Core i5-1355U is nearly identical to the Core i5-1255U, except for some small increases in CPU and GPU clock speeds.
“Rebranding old technology to make it seem newer” is a trick that almost every major chip maker has resorted to at one time or another, and Intel has a particularly rich history with this method. Manufacturing problems in the mid-to-late 2010s that caused Intel to lose its technological lead in chip manufacturing also resulted in five full generations of chips all using some variation of the same CPU and GPU architecture based on the Skylake platform. Performance continued to increase throughout this era as Intel raised clock speeds and added more cores, but these were much more incremental improvements than we were used to in the mid-2000s to early 2010s.
And reusing Intel’s technology isn’t just about its past. 13th generation desktop GPUs are slightly improved over 12th generation models, and 14th generation desktop chipsets are almost identical to 13th generation chips. Intel has used the same core Iris Xe integrated GPUs in three successive generations of laptop chips without making any noticeable improvements.
There’s nothing wrong with a company reusing its technology, as it can sometimes get tiresome for reviewers and fans of the genre to have to test multiple iterations of the same basic technology. As mentioned, it is special Ars Technica website“Intel must serve its partners who make PCs, and those partners demand new chips so they can continue to build and sell new systems — the market demands innovation, regardless of whether these products are truly new or just “new” in their quotes. But Intel’s complaint about AMD’s practices here seems unjustified and narrow-minded.
And of all the AMD processors to complain about, the Ryzen 7020 series isn’t even the worst, as it combines the old Zen 2 architecture with a newer manufacturing process and an integrated RDNA 2-based GPU – the CPU cores are based on an older design, but there’s a lot more One of the really new things about the processor.
As Intel points out, mixing new technology with old doesn’t necessarily make the 7520U CPU competitive (both the 7520U and i5-1335U are showing up in laptops starting at $400 to $500 at many retail locations, and the chip Intel will slightly outperform AMD’s proposed chip, especially in multi-threaded tasks).
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