Volos: National Bank branches are changing

The National Bank is moving forward with adopting a new corporate image and renewing its profile, both in its online presence and in its stores.

In the context of these changes, the bank launched a new campaign that talks about what Ethniki is today.

Any bank supports new ideas and everything that moves us forward.

New identity

The National Bank's website has already been renewed with a new logo and colors as shown in the following image.

The bank's electronic banking services have also been revamped, while the logo has already been changed at its stores in Volos and Nea Ionia, as in the rest of Greece.

According to the National Bank, the basic principles behind the creation of its new corporate identity follow and express the development that has occurred in recent years.

It is not based simply on a renewed logo, but on a rich visual system, where the shape of an ellipse dominates and “spreads” over every appearance and expression of the bank.

Specifically, the new identity:

– Created with an eye to the future but also with a strong respect for history.

It reflects the strength, knowledge and experience of 183 years of presence in the country and commitment to leadership with inspiration.

– It “highlights” all its strengths, those that characterize NBG over time, but also those that have been born in recent years, through systematic and methodical work.

– It expresses the modern banking experience based on connectivity, ease of access, simplicity and continuous innovation, which is centered around the customer and his individual needs, interests and dreams.

– Reflects the National Bank today. A living bank, a leader that every customer empathizes with, cares about great social needs and acts responsibly towards the environment.