What to expect at this year’s first Apple product event

Apple is rumored to be planning a 5G version of the SE, the least expensive iPhone model, which could boost Demand for its core business is in the field of smart phones. In January, Apple Record revenue During a quarter that is so important for the holidays, driven in part by demand for the latest iPhone lineup.

However, the event comes at a time of some turmoil for Apple and the broader business community. an Apple recently announced They will stop selling products in Russia amid the ongoing conflict with Ukraine. Like other companies, Apple has also had to grapple with supply chain issues for its products in recent months, despite former CEO Tim Cook. He said Since then, supply chain delays have improved during the holiday shopping season.

Apple’s event will be broadcast live on its website, YouTube, and other social media platforms. It’s scheduled to go off at 10:00 AM PT / 1:00 PM ET. Here’s a closer look at what to expect:

Affordable iPhone 5G

The new version is expected to run on Apple’s faster A15 Bionic chip, feature an updated camera that shoots 4K video and can drop the classic notch normally found at the top. But it’s the potential of 5G that could be the ultimate drag for customers, by giving them access to the faster wireless network at a reasonable price — or at least that may be Apple’s hope.

“We still haven’t seen huge demand for it from consumer smartphone surveys,” said Anthony Scarcella, an analyst at market research firm IDC. “It just so happens that most of the new devices entering the market are 5G-enabled; it’s more of a supply-side push.”

But he thinks the expected $399 price point – like the current iPhone SE – will attract first-time buyers, as well Those looking to switch from Android and people who prefer smaller screens.

5G iPad Air

The next generation iPad Air is also said to get the same A15 processor as the new iPhone SE, along with 5G connectivity and a new front camera.

New Macs

Apple launched its first in-house silicon M1 chipset for its PC lineup in 2020, moving away from years of using Intel’s one-size-fits-all option. At the time, Apple claimed it was the world’s fastest CPU and the fastest integrated graphics in a PC. A year later, Apple introduced the M1 Pro and M1 Max processors to the 14-inch and 16-inch MacBook Pro line.

CEO Remarks on the War in Ukraine

potential surprise

Last year, along with the new iPad Pro, colored iMacs, and purple iPhones, Apple also unveiled AirTags, a tile-like Bluetooth locator that connects and helps you find items like keys, wallets, laptops, or even your car. So Apple will likely have a hidden gadget or two hiding in the wings this year as well.