However, for every success there were also many failures. Netflix gave the impression that it just approved everything without much quality control. In an interview with diverseScott Stuber, head of movies at the streaming video service, confirms that quantity has actually been more important to the company for several years, where the goal has simply been to have enough content. Netflix used to release around 50 movies a year without much quality control.
“We developed a new studio,” Stober told Variety. “We had been in the market for a few years and we were dealing with 100-year-old companies. So we had to ask ourselves: What is our business model? And for a while, it was just making sure we had enough money. Content. We needed scale.” ”
However, this policy is changing from 2024. The company will reduce annual releases to 25-30 films with more emphasis on quality. It will evaluate projects more rigorously and invest in smaller products from well-known creators.
You’ll also likely have to give up lucrative franchises like Masters of the Universe for quality reasons. For many, the above steps are the best Netflix can do, showing that the company is maturing and learning in the film business.
The focus on quality is expected to benefit both subscribers and Netflix’s reputation in the film industry in the long term. At the same time, it will attract serious creatives looking for a high-quality studio to realize their vision.
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