iBeer: The story of a simple idea that turned into an iPhone app and made money out of the sack!

One of the first and most popular applications in iPhone He was beer, a simple app that turns the device’s screen into a glass of beer, which users can pretend to drink by tilting the device. iBeer was created by magician Steve Sheraton, and in addition to being a lot of fun, it was also a showcase of the iPhone’s capabilities, such as the accelerometer and bright color screen, at a time when smartphones were just starting to become more popular.

Below you’ll find the little-known – for many – history of the app, which became really popular, making money by the sack! How successful is this? Sheraton, who founded listed developer Hottrix, revealed in an interview with MEL1 magazine that iBeer brought him Million dollar revenue. In particular, he revealed that at the height of his popularity, iBeer was making between $10,000 and $20,000 a day From App Store sales! Yes, you read that correctly. Up to 20 thousand per day! This trend continued for several years and the app finally celebrated 90 million downloads in March 2014.

Sheraton’s journey to create iBeer began in 2007 when he uploaded a YouTube video of himself “drinking a beer” on his iPhone. The video went viral, receiving millions of views and requests from people who wanted the same feature on their phones. Sheraton then sold the video file of what looks like someone drinking beer for $2.99 ​​on iTunes, making her about $2,000 a day over a long period of time.

However, when Steve Jobs launched the App Store in 2008, Sheraton was approached by Apple itself, as the company was looking for developers who could create apps to showcase the capabilities of the iPhone. Sheraton then introduced Hottrix, creating a special app that used the iPhone’s accelerometer to play videos and various image sequences with foam and liquids that made the phone appear to be filling and emptying beer. So iBeer hit the App Store for $2.99 ​​in 2008 and held the top spot from day one, where it stayed for about a year.

Speaking about the application, Sheraton highlighted:

We’ve been number one in the App Store since day one and stayed there for about a year. Beyond the visual humor and targeting the lowest common denominator, iBeer was a huge success because it allowed people to show their friends what a phone could do. You could show them maps and all that kind of geeky stuff, but iBeer was a much more understandable, funny, and fun way to show them the iPhone’s accelerometer and its bright screen with very realistic colors.

Of course, as is often the case with such successful ideas, the imitators were not long in coming. So Sheraton filed a lawsuit against Coors, a giant that tried to copy her idea and soon after released its own app called iPint. Sheraton ultimately won the case and obtained a settlement from Coors.

Sheraton’s success with iBeer allowed him to live a lavish lifestyle, renting expensive homes in places like Barcelona and filling them with antique furniture. However, he also faced a lot of stress and pressure from running his business and dealing with competitors and imitators. He eventually decided to leave iBeer and focus on other projects. Speaking to the magazine, he said he still receives messages from people thanking him for creating it and telling him how much they enjoyed it. At the same time, he stressed that he is proud of the app and that he hopes it will inspire other developers to create innovative apps.

iBeer is still available on the App Store as a free app, meaning users can pay to remove ads. It has also been updated to support newer devices and features. Sheraton said it still gets some revenue from iBeer, but not as much as before.

Overall, iBeer is one example of how a simple idea can be turned into a profitable app with the right timing, technology, marketing, and of course a little luck. It’s also a reminder of how the App Store has changed over the years and how developers have to adapt to new challenges and opportunities, because before, such a simple and innocent app could easily reach the top of the charts.

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