Inditex closes ZARA stores and not only: what is happening in Greece

Inditex Group store sales increased by 23% in 2022 across its brand portfolio – which includes Zara, Bershka, Pull & Bear, Stradivarius, Oysho, Zara Home and Massimo Dutti stores.

At the same time, the fast fashion giant has been shrinking its commercial space 6% Compared to 2021, as confirmed by CEO Oscar García Maceras.

“The main feature of this year was a significant increase in store traffic and sales,” said García Maceras. “Inditex sales per square meter today are 16% higher than they were in 2019.”

For Zara, in fact, the year was excellent with sales forming at +21% — as reported by Business Insider.

The company attributes this increase to “continuous store improvement” and a digitization program: Inditex has closed smaller stores and is now focusing on larger shopping spaces in prime locations.

We have left a network of bigger, better and more beautiful stores in the world’s best retail destinations. These destination stores are fully digital and sustainable.

They give the customer a great reason to visit us!The CEO indicated when asked about it.

What is happening in Greece?

It should be noted that the new model of Inditex Group stores, which combines large physical spaces and technological solutions, is also being applied in the Greek market. They had already closed stores that could not be included in the new development strategy, while as noted by OT in Greece, they were now working as a whole 148 stores.

The network of stores of the Spanish giant in our country was numbered on January 31, 2022 157 stores from 162 Stores January 31, 2021 and 165 On January 31, 2020.

In 2019, when the Covid 19 pandemic was unknown, so was the giant 166 Stores in our country and 3,956 employees. Last year at the end of January, the average number of employees fell to 3,150 individual.