Kiapi lands in Greece: the first store of the low-cost clothing chain in Patras

The law mandated that a French chain prepare to enter the Greek market clothes kiabi, By renting a shop with an area of ​​1000 square meters. In its commercial park Commercial real estate In Patras, it is scheduled to open at the end of 2024.

This step is expected to increase competition with the Spanish company Inditex (Zara, Bersca, Massimo), and the Swedish H&M, but also Polish chains, e.g Bibco And the Sensai.

Kiabi is a member of the Association Familial Molise (AFM), the holding company of the Molise family, one of the richest companies in France. AFM also runs the chains Leroy Merlin and DecathlonWhich is already active in Greece.

Kiabi has clothing for the whole family, linens, storage items and small furniture. It is present in 23 countries and operates more than 580 stores in Belgium, Portugal, Malta, several African countries, Saudi Arabia and the UAE, while also planning to enter the Indian market. In Greece, it is represented by Hudson Hellas, a Malta-based company, which has acquired Kiabi’s expansion franchise in Malta and Cyprus.

Due to the lack of commercial properties of the required specifications, Kiabi may follow the development model of the Polish Sensai chain, opening initially Stores outside major urban centres. In the Patras shopping complex, Kiabi will face competition from Sensai, which has also signed a store lease there.

Kiabi has a wide network of stores outside France (340 stores) and production units. In 2023, it expanded into three new territories: Egypt, where it is building a plant for its streamlined production, New Caledonia and Uruguay.

The company, which achieves 15% of its sales online, aims to return this number to the 20-25% it achieved during the pandemic.

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