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With a value of 6.933 billion euros, the sales volume of supermarkets in the 10 months (January-October) of 2022 increased from 6.605 billion euros in the same period last year, which represents an increase of 5%, which is related to higher prices and not to an increase in demand, According to data from the research firm IRI.

It is noted that October “ran” with +10% in value and marginally negative in volumes -0.6%, but last week (10/30 close) showed a sharp decline (-4.8%).

The figures for the decade show that the share of private label products will continue to be maintained at high levels, which is 16.1% in the 2022 contract, with this private category “running” at 13.9%.

Referring to the three main FMCG categories, the IRI data shows just that

In packaged food sales value in the 10 months increased by 5.4%,
In personal hygiene and beauty products 3.2%
and detergents / detergents 1.2%.
However, sales volume in packaged foods decreased by 0.6%, personal hygiene and beauty decreased by 4.4% and detergents/detergents decreased by 5.8%.

With regard to the eleven main product categories, an increase in sales volume was recorded in three categories in particular

in canned foods (1.4%),
in snacks (1.4%) and
in non-alcoholic beverages (1.1%).

On the contrary, there has been a decrease in sales volume

in dairy (4.6%),
in frozen foods (4.9%),
in cooking ingredients (0.7%),
in good spirits (5.1%),
in personal care and beauty supplies (4.4%),
in personal hygiene items (4.5%),
in detergents / household cleaners (6.2%) and
In other types of families (5.4%).
It is noted that the largest increase in prices since the beginning of the year until October was recorded in cooking materials (11.3%), personal hygiene items (11.2%), and dairy products (10.2%).

From the IRI data it appears that in very small shops, up to 400 sqm. It recorded the largest increase in turnover in ten months (10.4%), while its total share in supermarket sales reached 13.6%.

Turnover in supermarkets (stores with an area of ​​more than 2,500 square meters) increased by 6.2%, and their share reached 14.2%.

The volume of sales in medium-sized stores (from 400 to 1000 square meters) increased by 4.1%, and their share in total sales amounted to 34.1%, while the least increase, 2.5%, was recorded in large stores (1000 to 2500 square meters), where 38.1% were of the total trading volume.