Samsung’s 83-inch OLED TV may confuse consumers – Samsung

new tv 83 in It’s part of the S90C series of high-end OLEDs, which also includes 55-, 65-, and 77-inch models. But according to ArsTechnica And the YouTube HDTV Test Channel, there’s a catch: LG’s panels use a different technology and sub-pixel design than Samsung’s OLED panels, which can “confuse” the consumer in their final decision.

In particular, Samsung’s OLED panels are based on QD-OLED technology, which promises better colors with higher brightness and longer panel life with less risk of burn-in. LG panels use WRGB technology, which can provide higher overall brightness in some cases, but is otherwise considered a slightly lower quality. The problem is that Samsung doesn’t make a clear distinction between these two technologies in its product names or marketing products. All TVs are simply labeled as “OLED,” which can mislead consumers into thinking they’re getting the same product regardless of size.

The problem may become more noticeable in the future for 77-inch models, which can be QD-OLED or WRGB based depending on LG’s availability since Samsung already includes a model with a QD-OLED panel in the lineup in the corresponding size. Consumers who purchase these televisions online without seeing them in person may not know what technology they are getting until they receive the product. However, there are some ways to check the type of panel by looking at the sub-pixel arrangement or by highlighting the screen, but most consumers may not be familiar with these methods.

Vincent Tuh from HDTV Test Noted in the video above There are two easy ways to check which panel technology your TV is using. You can take an enlarged photo of a bright image on the TV and check the sub-pixel arrangement. If it has a triangular shape, then it is based on QD-OLED technology, otherwise it is WRGB. In addition, you can illuminate the screen with a bright light when it is turned off. If it turns grey, it’s QD-OLED otherwise it’s WRGB.

The Samsung-LG deal also has some industrial implications. It shows beyond any doubt that Samsung has finally embraced OLED as the dominant technology for its high-end TVs. It also shows that Samsung is facing pressure from Chinese panel makers who are raising the prices of LCD panels. Samsung may also be preparing its next-generation TV technology, MicroLED, which offers superior performance to OLED but is still very expensive with production difficulties.