Serve pizza and collect a million dollars

How can you get out? 1 million dollars Spend $15,000? The answer given by an American businessman to this question is simple: Buy a lot of pizza.

As strange as this may seem, this strategy seems to have worked effectively for Matthew Parkhurst, Co-founder and CEO of New York-based technology startup Antimetal. Shortly before officially launching his company, Parkhurst wanted to make it “visible.” Anti-metallic To its potential future customers. So treat them to their lunch.

especially, On April 4, the 26-year-old shipped more than 1,000 pizzas — from local pizzerias in New York and San Francisco — in boxes bearing his company’s name. And contact details. Any pizza that could not be delivered was given free to delivery drivers who received it as well Gratuities “A few hundred dollars per driver,” he said.

Antimetal spent about $15,000 on the pizza, packaging it and delivering it to potential clients, money management companies and even technology companies. Influencers With a large audience on social media.

And his idea worked: About 75 of the companies that received the pizza became Antitimetal customersParkhurst says — resulting in a jump of more than $1 million in annual net income, according to documents she reviewed CNBC Make it.

“Obviously the return on investment is crazy in terms of revenue, compared to what we spent,” Parkhurst points out. “And I think it was good for everyone because we supported small businesses.”

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Don’t order lunch yet!

Antimetal turns into a pizza shop

We will deliver over 1,000 pizzas to startups and VCs in San Francisco and New York City pic.twitter.com/YsXi0U4C7e

– Matt (@mprkhrst) April 4, 2024

A tastier version of standard email

Antimetal’s business model is based on In helping other startups save money on cloud infrastructure costs. If your business spends $50,000 per month on services Amazon Web ServicesYou can pay Antimetal $599 per month to find flaws in your AWS plan and reduce those costs, the company says.

Parkhurst’s target customer is any technology company that spends a lot of money on cloud services. “We have one of those products that is really easy to sell. “It’s like free money, in a way,” he says.

However, every tech executive, venture capitalist, or influencer receives a lot of emails. Rahul Sonwalkar, CEO of San Francisco-based data analytics startup Julius AI, says he vaguely remembers seeing the name “Antimetal” in a form email he received and immediately ignoring it.

Paul Klein, founder of San Francisco-based tech startup Browserbase, has a similar story. He’d heard the name Antimetal, but had no idea what the company did before receiving his company’s pizza, he says.

Both startups approached Antimetal, signed up for the monthly subscription service, and said they would stick with it as long as it continued to save them money.

Pizza wasn’t the only option Parkhurst considered, he says. He wanted a viral moment that would get people talking about Antitimetal, and that excluded branded swag—which is easy to forget. Champagne was also excluded because it was too expensive.

Parkhurst says the $15,000 Antimetal spent on the pizza was “almost the entire marketing budget” for the launch. He adds that the results easily exceeded his expectations.

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