Starfield is a “guilty release” according to a senior Xbox executive

In the context of Gamescom 2023, Head of Marketing X-BoxGerrit West spoke about various topics related to the future of the platform at GamesIndustry.biz. In particular, one senior executive noted how important this was for Microsoft Starfieldwhile also talking about topics such as the role of indie games in subscription services, but also about what the company can learn from Activision Blizzard.

Focusing on his comments about Bethesda’s big RPG, West described Starfield as one “circulatory comet”. In practice, the high-profile executive means that games like this, which manage to attract attention, are rarely released.

In particular, the West emphasized the following:

Starfield, as I see it, is a “rolling comet.” By this I mean that games like Starfield only come along every few years and not only catch the attention of the gaming industry, but begin to expand into a broader consumer audience and consumer conversation.

We were very careful about the steps that came before. For example, we learned that the Xbox Showcase in June was a big moment and attracted 92 million viewers to the Starfield Direct. All of these “puzzle pieces” were very important to us. Now, you’ll start to see us push it on a larger scale.

At the same time, West emphasized that Starfield is not just a big moment for Xbox, but a big one “Emotionally shocking and draws players into the community.”.

For your information, Starfield is expected to be released – usually – for Xbox Series In fact, it will be available on the Xbox Game Pass subscription service from day one. The title is already available to those who purchased the Premium Edition, which includes five days of early access.

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