November 23, 2024

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Strict marketing: this city gives away 500,000 airline tickets | Economy news

Strict marketing: this city gives away 500,000 airline tickets |  Economy news

One year before the outbreak of the epidemic, in 2019, it appeared Hong Kong It managed to attract 56 million visitors. Then an epidemic followed, with the result that for two consecutive years he was in absolute “isolation” from the rest of the world.

Today, the situation is completely different, as the popular Asian destination is again trying to regain its place on the tourist “map”. Leaving “exclusion” for two years in the past.

A few days after its cancellation Compulsory quarantine for travelers From the outside, the Special Administrative Region of China (with semi-autonomous status) is preparing to present a strategic plan to attract millions of tourists.

At the heart of this plan is saving 500,000 free tickets. According to a representative of the local airport, who spoke to CNN Travel, the value of the tickets in question, which will be distributed to both foreign visitors and residents, is up to 255 million dollars.

In 2020, the airport authorities purchased in advance About 500,000 tickets, in order to support her aviation industrywhich have been irreparably affected by the pandemic and lockdowns.

The airport spokesman explained that “the purchases were aimed at injecting liquidity to airlines,” who announced that these tickets will now be given to airlines. Visitors and residentsin order to restore the tourist market.

Let’s not forget that Hong Kong has implemented one of the strictest protection frameworks against the Coronavirus, and imposed the mandatory residency of foreign visitors in Quarantine hotels for up to 21 full days. In fact, at their own expense.

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The quarantine period has been gradually reduced to three days, while it continues September 26, the procedure has been canceled In full, resulting in free admission for all travelers.

However, some measures remain to this day. For example, travelers must provide a certificate of vaccination as well as a negative control test.

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