The Ad Nova war rages on with Mega and You 1

In the trenches it is nova with TV channels mega And Ant1 a few days ago A relentless ad war is raging. It all started after negotiations for Mega to stay on the Nova platform collapsed.

After the broadcast of Mega’s report on “Questions about Nova’s large investment that remained on paper” and the topic of financial problems in the company, Nova responded with a statement, informing that Suspension of retransmission of Mega Channel through Subscription Services tAnd she justified her decision by noting that “the above decision is coming After exorbitant and unreasonable demands for rights to retransmit a signal three and a half times higher through subscription services. Nova remains open to renegotiation to continue working together on reasonable and mutually beneficial terms.”

Then talk aboutDefamation campaign with many false allegations and statements v. Nova and United Group, and their credibility with regard to the implementation of their obligations with investments in Greece”. He described these allegations as completely unfounded with the aim of “damaging the company, our employees, our customers and thousands of Greek citizens who will benefit from the investments made by Nova”.

She added, “It is extremely disappointing that MEGA Channel exploits its media power to influence the business decisions of its partners. Using one’s own means to unfairly pressure one’s partners to accept unreasonable terms is completely unacceptable behavior. We will not give in to these methods, and we will defend the rights in consultation with All competent authorities, against mistreatment of the national television frequency for personal gain.”

Then You 1 joined the dance, whose contract expires at the end of the month, as Amarousi channel presented a report on the main newsletter in which he spoke about the group’s excessive debts, and its default on its investment in optical fibers and its debts. to banks.

Nova replied

It didn’t take long to get a new response from Nova on Ant1 this time, which he talked about A coordinated public smear attack on Nova Stating that it “categorically denies all baseless allegations by ANT1 in a coordinated public defamation attack against NOVA when we refused to accept their extravagant and unreasonable demands for three and a half times higher fees in exchange for rights to rebroadcast free-to-air channels through our services.”

The ad states that “ANT1” is using its national television frequency to spread a twisted narrative with false claims and statements about Nova. This is a coordinated attack against Nova in an apparent attempt to force a deal by exploiting the national television frequency for their own benefit. We will defend our right to negotiate fairly and freely before all relevant authorities.”

As the company says regarding its financial figures, “The United Group is one of the largest investors in Greece, having already invested more than 1.8 billion euros and committed investments of 2 billion euros until 2027, of which 400 million euros have already been invested in 2022 and the first six months.” From 2023. Nova is the second largest provider in the Greek telecom market – in the fixed-line and pay-TV sectors – and one of the strongest arms of the United Group, contributing 33% to the total group revenues of € 2.7 billion.

The company reiterates that it remains positive about the prospect of continuing negotiation and cooperation with ANT1 “in the context of reasonable and mutually agreed terms”, warning that otherwise “we will be forced to suspend the transmission of the ANT1 signal from our platform after July 31, 2023 and the expiration of the current cooperation contract”.

However, it appears that the “war” that has broken out continues as Alter Ego Media has already announced that it will go to court regarding the defamatory content of the Nova ad. Alter Ego Media also stated in its announcement: “With regard to the defamatory content of Nova’s advertisement in connection with yesterday’s report by T/S MEGA, ALTER EGO MEDIA SA will immediately appeal to the Greek courts.

Nova shareholders Dragan Solak and Nikos Stathopoulos should know that Greece is a favored and democratic country with laws and rules, and soon they will be called upon to explain their actions to Greek justice.”