Automakers that make electric cars, such as Tesla and Nio, well-established brands have surpassed, Such as Jaguar Land Rover and Toyota A new ranking scores companies based on their software level.
What is the Digital Automakers Index?
The Digital Automotive Industry Index was created by the consulting firm Gartner To assess automakers in eight software-focused areas. These results are tabulated to produce an overall ranking, which This year it covers 20 auto manufacturers.
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Categories include; Culture and leadership, talent, architecture, connectivity, autonomous driving, electrification, smart cockpit and online sales capabilities.
The main objective of the indicator is To identify which brands are best positioned to leverage their software capabilities, which will be a key part of their future success.
stellantis, for example, Plans to raise about 20 billion euros By 2030 of software-based product and subscription offerings. However, the auto industry ranks 14th out of 20 in the Gartner index (see table below).
It highlights the classification of Stellantis A major problem that most established brands face. They are not achieving their promised evolution into tech companies from automakers fast enough.
“If they don’t fix it, it’s only going to get worse. Then, one day, it might be game over.”Pedro Pacheco, an analyst with Gartner, who is one of the founders of the index, said in an interview.
American and Chinese brands are ahead
Tesla ranked first, followed by Nio and Xpeng in Chinawith electric car startups Rivian and Lucid rounding out the top five.
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Pacheco statedCompanies with a corporate culture that prioritizes software scored higher Of those that still talk about becoming technology companies.
For example, Tesla and Neo received the highest scores in the Culture and Driving category Because they have “a large number of leading members with extensive experience in the digital world”according to the indicator.
Tesla and Nio also received the maximum score of five points because they have a management structure where they have a management structure The CIO and Chief Digital Officer report directly to the CEO.
If the CEO is directly involved with the CIO and CDO, it puts companies in a better position to “make strategic decisions that lead to better software utilization,” according to the index.
Nio executive vice president and product committee chairman Mark Chu said at this year’s Shanghai Auto Show that he and company founder and CEO William Lee meet weekly to discuss technology issues.
Online sales
Another major category is online sales, because Pacheco said dealers are interested in selling cars, not the brand’s various software offerings. Therefore, automakers need to excel here if they want to take advantage of their software offerings.
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“If a car company isn’t very good at online sales, it will have a hard time selling software.”Pacheco said.
Honda, Toyota, SAIC Motor, Mazda and JLR occupied the bottom of the list in descending order.
Pacheco said Gartner plans to update the rankings annually and use it as a benchmark for measuring brands’ performance, adding that Even the big brands in 2023 have room for improvement.
Source: Automotive News Europe
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