The iPhone has stolen the hearts of Gen Z.

New report on financial times It reveals that more and more young people prefer Apple over other companies by a large margin. The reason is that they do not want to be a social outcast because they do not own an iPhone, a phenomenon that drives many young people to buy Apple products and services.

Those born after 1996, or Generation Z, make up 34% of all iPhone owners in the US, with Samsung coming in second at just 10%. At older ages, we’re seeing a bigger divide between iPhone and Android.

However, the effects of this preference for Apple devices extend beyond iPhones, since those who choose iPhones are more likely to buy AirPods, Apple Watch, and Macs.

I think we all know someone who’s been put to shame on Android, especially in the age of online dating.

I personally know a handful of people who are seriously turned off by green bubbles https://t.co/FRC76pbrXo

– Michael Brown (@MichaelBTech) February 21, 2023

Generation Z now makes up 34% of iPhone owners in the US (versus 10% at Samsung); 76% of iPhone owners are between the ages of 18 and 34, per investigator.

The Gen Z preference for the iPhone helps explain how Apple’s US market share will grow from 35% in 2019 to 50% in 2022 (as I wrote here: https://t.co/rwU574a1as) pic.twitter.com/3J3VPqzO1n

– Patrick McGee (@PatrickMcGee_) February 21, 2023

Specifically, for every 100 iPhones Apple sells, it also sells 26 iPads, 17 Apple Watches, and 35 AirPods. In contrast, for every 100 smartphones Samsung sells, it sells fewer than 11 tablets, 6 smartwatches, and 6 pairs of wireless headphones. And this, despite the fact that the average selling price of an iPhone is three times higher than that of an Android device.

Generation Z is the age group that spends more time on mobile than any other group, spending up to 6 hours per day on their smartphone. Thus, the Apple ecosystem shapes the user’s social status, with a particular focus on iMessage. An Android user participating in an iMessage group chat via SMS appears with a different color bubble in the conversation, making it stand out in a negative way.

iMessage may not be as popular in Europe as it is in the US, but here we see the same trend. 83% of Apple users in Western Europe are under the age of 25 and use an iPhone. With the growth of Generation Z, this trend will spread and Apple’s market share will increase, making it more difficult for competing companies to acquire new customers.

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