YouTube’s ad ban is over — and Google is toughening its stance

From June Google She started toying with the idea of ​​blocking her users Youtube that they use Ad blockers, and conduct a related experiment that has been witnessed by many around the world. Now, officially, the American giant is hardening its position, after confirming it in the middle the edge how It launched global efforts to put an end to this phenomenon.

Specifically, all viewers around the world will gradually begin to encounter a message blocking access to YouTube if ad blocking is detected in any way, for example through a browser plugin. Those who try to do this will be prompted with a message asking them to either enable YouTube ads to continue watching for free, or alternatively, if they don’t want to be distracted by ads at all, the option to opt-in to the subscription service. YouTube Premium.

Speaking to The Verge, YouTube Communications Director Christopher Lawton said:

Using ad blockers violates the platform’s terms of use.

Ads support a diverse ecosystem of creators around the world and enable billions of people to access the content they love on YouTube.

For your information, YouTube recently made some changes to the way ads work on the platform. For example, the company placed 30-second non-skippable ads in the TV app. At the same time, various experiments are also being conducted, and longer but less frequent commercial breaks are emerging.

Presumably, YouTube hopes that longer commercial breaks will prompt more users to sign up for YouTube Premium to avoid them.

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